Coors Original - Buscamosoriginales.com

Are you Original?

We flipped the script and let our audience take the spotlight in an innovative campaign where they became the heroes of the story. Consumers nominated and voted for the candidates who would claim the promotion awards, making every choice and victory their own. We handed them the mic, empowering them as champions of their passions and spokespeople for our purpose.

At the heart of it all was a cutting-edge platform that didn’t just connect—it transformed. It became Puerto Rico’s most dynamic virtual stage, shining a light on local talent like never before. From artists to chefs, architects to tattoo artists, every participant brought their unique creativity to life, weaving our brand into their stories with authenticity and flair.

This wasn’t just a campaign—it was a movement that celebrated originality, elevated voices, and turned our audience into a community of creators.