Durex - Don't get marked

Our campaign creatively leverages tattoos as a powerful visual metaphor to symbolize the lasting mark of sexually transmitted diseases. The goal is to raise awareness and educate individuals on the critical importance of practicing safe and responsible sexual behavior.

The campaign features three compelling ads, each portraying different dynamics of intimacy: a gay couple, a heterosexual couple, and a threesome. Through innovative storytelling, the tattoos on the characters interact, visually illustrating the potential spread of STDs when protective measures are neglected. This impactful concept delivers a memorable and thought-provoking message about the consequences of unprotected sexual activity.