Lunay - El Niño Release

For the launch of “El Niño”, Lunay broke boundaries with an explosive campaign that blended nostalgia, innovation, and authenticity. Inspired by his inner child and the power of his urban essence, we took his album to the next level, using his favorite childhood toy—modeling clay—as our muse.

The result was a concept that shaped unique experiences:

A bold album cover design, crafted to reflect the playful and nostalgic essence of modeling clay, instantly captivating fans with its vibrant colors and tactile aesthetic.
Interactive digital games that connected fans with their most creative side.

Visually striking lyric videos that brought each track of the album to life.

Massive OOH displays shaped like the iconic modeling clay jar, dominating the skylines of Puerto Rico and Miami.

This campaign not only captured Lunay’s essence but also set trends, earning recognition on Spotify and local festivals.